Do you remember those milk cartons and cereal boxes with advertisements on them? How about the posters marketing some product or service found on every street post across town? Better yet, do you even remember what a newspaper feels like in your hands or what a prime spot in the ads section looked like before social media and the internet? …
It’s a question every business has asked at least once. The answer, however, is a bit more complicated than a ‘yes’ or ‘no’. A younger approach at marketing isn’t for every business but can be the key to a successful business if executed properly. So, what does a younger approach at marketing entail and what cases require this approach more …
Let’s face it, the world as we once knew it is gone and in its place is a technology-driven workforce of young individuals ready to take on the world. Although Millennials often get a bad wrap for their lack of meaningful human interaction and their need for social media approval, their fresh take on old tactics may be exactly what …
So, you’re a small business owner looking to grow your audience and expand your brand. I promise you that you’re not alone! However, there is such a high demand for this kind of brand growth marketing. Which means there are also countless companies looking to scam you out of your hard-earned money. For some businesses, this scam is already underway—they …
I’ve heard this a million times even from clients that know my experience and credentials: ‘Why can’t I just do it myself?’ The answer is simple: you absolutely can—but quality content isn’t enough. There is so much more to content marketing and that’s what this article is all about. Why Quality Content Isn’t Enough The bottom line is you can …
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