optimize your site with SEO tactics

How to Optimize Your Site Using SEO Tactics

Let’s face it: convenient and efficient technology is slowly but surely taking over every aspect of our lives. Because of this, there is a sincere need for a reliable, fast, and easily-recognized site. As a site owner, however, it’s not always easy to recognize the techniques needed to do so. You want to ensure your site is optimized and has a constantly improving domain authority. But, how? How can you optimize your site with very little effort? Also, how can you increase your profits by simply increasing the traffic to your site?

Well, the answer to an optimized site is simple…

The most important things to pay attention to are the analytics. The keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. From there, the opportunities are endless! Your site will not only be more effective and have a higher authority, but also attract a new client base within your demographic! Similarly, it will make them feel far more connected to the company as a whole.

optimize your site using SEO analytics

Use competitive and internal analytics to your advantage

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing your own data, big data sets online, and competitor data sets, you can improve your site. You can also find insight into what your demographic wants. Lastly, you can find out what companies are flourishing, and how they are flourishing.

For starters, it is important to determine how your own site is doing. To do this, you will want to either install or look at your Google Analytics. You will also want to install an SEO analyzing plugin on your WordPress site such as Yoast SEO.

Why add plug-ins to your site?

Google Analytics will show you the current state of your site. This includes who visits your website and when they visit. It also shows what they do on the site, how they found it, and how they interact with your content. An SEO plugin will show you what your content looks like from an SEO perspective. It will also show you how to improve your content to make it more optimized over time.

To install Google Analytics on your WordPress site, simply sign up for a new account on Google Analytics’ website. Then, add your website URL, set what genre of site you have, and gather your tracking ID. Install the MonsterInsights plugin by going into Google Analytics settings in the plugin and connecting it to your Google account. Last, add the tracking ID and you are good to go!

Your analytics are optimized—So, now what?

After setting up analytics, you can begin to analyze the data properly. First, pay attention to your click-through rate (CTR). It allow you to understand how many pages the average person clicks through on your site before leaving. The longer they stay on your site, the more likely they are to remember you. purchase whatever you’re selling. If your content is weak, however, they will not want to stay on the site. This will more than likely create a lower CTR for your site which is bad.

After analyzing this, you will then want to look into how the traffic you have finds your site, where your demographic rests, and what times they visit. This will allow you to target your most effective demographic, post at the right times, and discover what places you should focus your marketing on the most. After this has all been analyzed, turn to your SEO plugin in order to analyze how optimized each piece of your content is and find ways to make it more efficient and effective in the future.

So, now what should you do to keep optimizing?

Once all of this is complete, you can begin to compare your site to various competitors and other large data sets from your market to see what is currently working and how your site can improve accordingly. Here’s a list of sites that provide big data sets to the public. After you have analyzed your current data, compared yourself to competitors and the market, and formulated a cohesive plan as to how you will improve your site and increase both your authority and traffic, you can focus on the keywords you intend on targeting, as improving your current site rank could significantly help you and the reach your website has.

Using SEO keywords to optimize your site content

Find your keywords and use them to your advantage

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. In fact, by simply optimizing your content and focusing your efforts on anchor text, meta tags, and keywords, you can create content that is effective and also rank for the words you want.

When it comes to keywords, let’s say your site is dedicated to web design and development. When the average internet user searches for ’web design’, you probably aren’t even on the first ten pages. However, there are other keywords that can boost your rank and also help users to recognize exactly what your site’s focus is from the start. For instance, if a person looks up ‘slick designs’ or ‘quick web design’ and your company talks heavily about these things, you may want to rank for those words online, as it is something that is not only specific but also something you offer.

The same can be said if you own a site dedicated to less specific things, such as a particular sport, a restaurant, or even current news and events. For instance, if your site is dedicated to basketball, you are not ranking for keywords such as “basketball” or “sports.” However, you can choose other keywords that are more specific like “Kevin Durant” or “ball handling” and focus heavily on these keywords instead to ensure that you rank higher for specific keywords.

How to find what keywords to use to optimize

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. To do this, you can use multiple different keyword spy tools, so to speak, and then try to incorporate these words in past content and utilize them thoroughly in future content as well.

You will also want to focus on keywords and anchor text when trying to create content about your company on other sites as it will increase your relevancy and prove how authentic you are to the browser. Furthermore, you will also want to focus on meta tags as they will help you rank for particular words or phrases, which is ideal when looking to fully optimize your content. However, there are many other ways to optimize content that you should definitely be aware of.

create SEO content weekly to further optimize your site

Create optimized content at least once a week

Optimizing your content is truly what most of these other tips have been preparing you for. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Although we discussed above how to properly use keywords and SEO plugins for SEO optimization purposes, some content may not be optimized from a different angle.

For instance, if the speed of your site seems a bit off, it may be because your video content is not fully optimized. To optimize your video content, you will first want to ensure that your videos are of a high quality, as this will affect the average amount of time individuals spend watching them before moving on to something else and will also help you get your message across. Furthermore, it is important that you pay attention to keywords regarding videos as well due to the fact that videos need titles, tags, and descriptions, which also affect your SEO.

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. To do this, you must first promote yourself and your site on other sites and then create a simple link building campaign that will give you relevant and reliable backlinks from sites you not only trust, but you know also cater to the same demographic you hope to target.

promote your site on high profile sites to optimize your links

Promote your website on other sites of high authority

Although you may now have a fully optimized site, your domain authority is still more than likely low. Therefore, it is highly important that you now turn your focus toward your off-site promotion and optimization instead. To begin, you’ll want to try to talk with high authority sites in your given range. They can also rank for the keywords you intend on ranking for. Ask them about promotion or writing brief articles in order to incorporate links into them.

The reason for this is the Google algorithm. This algorithm determines search engine ranking but does not merely look at your site and its content. It also pays attention to how you interact with others’ sites as well. By having links to your site on other sites of high authority, it builds trust. It also helps the algorithm associate your site with both your keywords and reliability.

Now, you have fully optimized your site! Keep up with these optimization tactics. Also, make sure that your links don’t break.

Optimize your site by checking links to help your SEO

Frequently update your site and check for broken links

It’s one thing to optimize your site in its current state. It’s a whole other thing to keep it optimized as new content hits each and every week. To do this, keep utilizing the SEO tactics above. Also, try to watch for current market trends both in SEO and your own market.

You will definitely want to make sure that past content does not have broken links. Those links will only do damage to your site and its authority. They will also consider it spam content — which lowers your rank and does not optimize properly. To check for broken links, you can always go back through the content and click on the links. You can also cut down a large amount of time by simply using a broken link checking tools online. There are also WordPress plugins you can add to your advantage when it comes to broken links!

With all of this optimized, you will finally be able to safely say that you have a fully optimized site. Not only will you be gaining traffic and authority each and every week. You will also be increasing profitability to your company and brand!

If you still need a bit of extra help optimizing your site accordingly, don’t hesitate to reach out! I will gladly help steer you in the right direction! Together, we will create an optimization campaign that is guaranteed to get your site noticed in no time!